Beyond a
storefront.
Built for trade.
Sydney Security & Data — ecommerce UX, product discovery and the Shopify B2B workflows required to support trade customers.
One store.
Two customer needs.
The website needed to serve everyday product buyers while supporting more complex business and trade purchasing arrangements.
SiteGuru worked across the customer-facing experience and the structure behind it: navigation, products and collections, trade accounts, pricing logic, application flows and administration.
← Back to selected workWhat went into
the build.
Ecommerce homepage and product-discovery redesign
Desktop mega-menu and mobile navigation architecture
Product taxonomy, collections and catalogue structure
Shopify B2B company and trade-account setup
Trade application and approval workflow
Trade A / B / C pricing architecture
Testing, staff documentation and handover
The details matter.
Good ecommerce work has to function on real devices and support the people managing the store behind the scenes.
Mobile presentation and navigation for customers browsing security and networking products.
A trade registration flow aligned with the business’s approval and account structure.
The system behind
the storefront.
The project also included testing and administration documentation to help staff manage the catalogue, navigation and trade processes.